Πλοήγηση ανά Συγγραφέα "Kostopoulou, Frideriki D."
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Τεκμήριο Fast-moving consumer goods (FMCG) product similarities evaluation and visualization based on customer transaction sales(2021) Kostopoulou, Frideriki D.; Κωστοπούλου, Φρειδερίκη Δ.; Athens University of Economics and Business, Department of Statistics; Karlis, Dimitrios; Pedeli, Xanthi; Papastamoulis, PanagiotisIn the retail, market basket analysis is a set of statistical affinity calculations that facilitate shop owners more completely comprehend, and ultimately serve,their clients by highlighting purchasing patterns. The idea is that combinations of products most frequently occur together in orders, namely, customers who purchase a certain item (or group of items) are more likely to purchase another specific item (or group of items). The goal of this dissertation is to discover and visualize possible measures of similarity of FMCG products in the category of “juices” based on the annual transaction data of the customers. Our approach is based on examining pairs of goods and constructing models that we could evaluate them. After construction of models, in the second part, we classify both juices and consumers into reasonable groups. Finally, it is presented the overall conclusions of the dissertation.