https://creativecommons.org/licenses/by-nc-nd/4.0/2024-08-0704/03/20192019-04-03https://beta-pyxida.aueb.gr/handle/123456789/6997Η διερεύνηση του ρόλου της brand experience στη διαμόρφωση αποτελεσματικών sensory marketing στρατηγικών.Investigating the role of brand experience in developing effective sensory marketing strategies.Brand experienceSensory marketingAttitude toward luxurious productsInvestigating the role of brand experience in developing effective sensory marketing strategiesText